Updated: Sep 16, 2020
If your product or service is not yet online, then you are left behind.
Digital business has indeed become the new trend as almost everyone is keeping ahead with the emerging technology. Many organizations, businesses and even government agencies are embracing the digital shift if not improving on their current networking through digital technology to be able to keep up and improve their services.
How the Pandemic affected businesses
The Coronavirus pandemic has shaken everyone. The business sector, especially the small and medium enterprises are one of the most affected due to the limitation of movements and disruption in the supply chain. In our country alone, according to a survey conducted by the Department of Trade and Industry (DTI) last June, twenty-six percent (26%) of the Philippine business has closed. With the domino effect, many were displaced and an estimate of 7.3 million Filipinos was left unemployed.
Digitalizing your Business
To cope with the vast impact of the pandemic, entrepreneurs conform with the trend of digitalizing their business as technology takes on greater prominence. Businesses are taking advantage of the many digital applications to reach out and promote products and services to their target market allowing the continuity of their operation.
Below are steps in digitizing your business:
Define Product/Service (that you want to market)
In defining your product, you can start by answering the question: What are my target market’s actual concerns/problems which I can help solve? A relevant product or service would interest your audience to want to avail. Thus, it is essential to come up with a product or service that your market needed and would want to buy and love using.
Establish Brand Identity
Your brand identity will set you apart from your competitors and make you recognizable by your target market. These would include tangible elements such as your VMG (Vision, Mission, Goal) statements and brand design. Your VMG sets your tone while your brand design gives it life through your logo, social media graphics, business cards, product packaging, etc.
Reach Target Market
Provide your clients with useful and relevant information through video marketing, blog posts and articles, or social media content. You can maximize opportunities offered by Social Media and Mobile Apps and Sites to bring your product online and start reaching out to your market.
You may also consider launching your website to add credibility to your business and attract more customers or clients.
Sustain online presence
Stay connected with your audience to understand more their actions, needs and wants and be relevant. Keep innovating as digital business is now the way of the present.
Should you need assistance in getting started to bring your business in the digital world, you are welcome to send me a message.